OK, So What is With the Logo? –> ē


For my regular readers, you will notice my usual plea for ‘Support Wikipedia’ has been replaced by an ominous green ‘e’ with a bar over top. An explanation:

I have been busy. Since my departure from Nortel I have been working on my new consulting business called ‘Psychē’ and officially (according to the government) called ‘PSYCHE CONSULTING’ in the business of ‘ORGANIZATIONAL DEVELOPMENT CONSULTING’.  Apparently the government likes yelling capital letters.

So why an ‘e’ instead of a ‘P’? ‘P’ logos look stupid IMHO. Except for the Philadelphia Flyers logo, which I only just now realized is also a ‘P’, and it’s already taken.

E stands for engineering, and in this case ‘Human Dynamics Engineering‘ (AKA ‘HDE’) a new term I am coining for what it is I am doing. E is also for ‘Engagement’ which is predominantly what the business is all about, engaging employees in their work environments, large and small. Also, the bar above the ‘e’ is “a macron, from the Greek μακρόv (makrón), meaning “long”, is a diacritic placed above a vowel” to indicate the ‘long e’ sound (‘eeee’ not ‘uh’). This is to distinguish the correct ‘psyche’ from the two possible interpretations:

(Courtesy Reference.Com)

1. The one I intend: psy·che [sahy-kee] -noun “Psychology, Psychoanalysis. the mental or psychological structure of a person, esp. as a motive force.”

2. The potentially unfortunate: psyche [sahyk] -informal verb “to intimidate or frighten psychologically, or make nervous (often fol. by out): to psych out the competition.”

And as a complete piece of trivia, ‘e’ is also the Proto-Semitic ‘H’ which is often used by people as my nickname, and has a symbol that looks like a person with his/her hands up.

Psychē LogoIf you would like to learn more about Psychē please drop by http://psycheconsulting.org. The site is rapidly evolving to become a resource for improving the workplace through ‘HDE’.

While I had always intended to use the ‘e’ with a macron above, the much-improved style of the final version is attributed to my friend and graphic designer Wendy Koch. I will provide a link to her fabulous graphic design website once it actually exists (Wendy: hint hint).

So why have I apparently gone insane, ditched the potentially lucrative field of telecommunications, and started a consulting firm?

In short, during my tenure in the Nortel MEN ESAT team as ‘Career Development Prime’ and then the overall Chair, I spent a lot of time thinking about the business impact of the level of engagement in the organization. I also found a passion for the topic which has led me to study the area ever since, amassing 4+ years of practical experience and research into the field. Based on this background, I have come up with an approach that I think would be very effective in any environment.

Now, off to work…

Oh, and support Wikipedia!!

P.S. I have been receiving a heart-warming quantity of well-wishes for my new endeavour. I am going to need some time to get back to you all, but I plan to do so!

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