Brand Police: When Brands Go Horribly Wrong…

There was a time when the marking teams held sway in organizations. When Nike was rising to the top, selling bits of rubber at 5x the competition’s prices, it seemed that a simple logo and marketing campaign was the key to success. But, as the saying goes, absolute power corrupts absolutely. The marketing teams –drunk [...]

The Media Buffet – At One Reasonable Price

Early adopters experience new market opportunities before the rest of the market. By trying something new, they get the benefits of a new service or technology earlier than the rest, but they also experience the gaps that are inevitably created by the new thing. We will soon have the iPad to add to the already [...]

Success at NORTEL

Now there is two words you probably haven’t heard in a the same sentence for a while! During a presentation to a large consulting firm on Chip & Dan Heath’s ‘Made to Stick’, things got rather casual/direct and I ended up presenting some of my challenges at moving forward with my next career (which we’ll call [...]