Apparently, Banner Ads Don’t Have to be Crap!

I can’t believe it, I actually saw a banner ad today that I wanted to click on! This was the first such banner ad, after perhaps the millions I have seen, and it looked like this: Unfortunately, there is no direct link to this ad for you to try it yourself (if you find it, [...]

Brand Police: When Brands Go Horribly Wrong…

There was a time when the marking teams held sway in organizations. When Nike was rising to the top, selling bits of rubber at 5x the competition’s prices, it seemed that a simple logo and marketing campaign was the key to success. But, as the saying goes, absolute power corrupts absolutely. The marketing teams –drunk [...]

Want to Present Like Steve Jobs?

Few speakers are as anticipated as Steve Jobs. My Twitter feed is already filled with comments from the many people watching his WWDC keynote today. Clearly nobody would be interested if he didn’t provide stellar presentations (performances?) to accompany his company’s stellar products; here is a great presentation that illustrates just how he does it: