Posted on January 2, 2011 by Adrian Bashford
The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:
The Blog-Health-o-Meter™ reads Wow.
A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 13,000 times in 2010. That’s about 31 full 747s.
In 2010, there were 37 new posts, growing the total archive of this blog to 172 posts. There were 22 pictures uploaded, taking up a total of 2mb. That’s about 2 pictures per month.
The busiest day of the year was March 3rd with 123 views. The most popular post that day was I’m GLAD We Didn’t Own the Podium.
Where did they come from?
The top referring sites in 2010 were facebook.com, twitter.com, danpink.com, bashford.ca, and google.ca.
Some visitors came searching, mostly for jeremy piven, chris wolstenholme, adrian bashford, klee irwin, and christopher wolstenholme.
Attractions in 2010
These are the posts and pages that got the most views in 2010.
I’m GLAD We Didn’t Own the Podium March 2010
Is Muse’s Chris Wolstenholme Really Jeremy Piven?? February 2009
Using photos from other people on your Blog… August 2007
Klee Irwin – John Waters’ Illegitimate Love Child? July 2007
RBC VISA Policies: Watch Out for “Overlimit Fees!!” September 2007
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Posted on June 19, 2010 by Adrian Bashford
Randy Pausch’s last lecture has come up in several recent conversations I have had, and I am always surprised to find people who haven’t seen it. I mean, the guy was on Oprah, everybody must have heard of this guy or his book by now!
We are coming up on the two year anniversary of Randy’s last public post to his blog (June 26th, 2008) before his death on July 25th 2008 of pancreatic cancer, so it might be a good time to remind the world (well my small world anyway) about his gift to the world: His Last Lecture.
If you still don’t know if you want to invest 70 minutes of your life on this, watch the 10-minute version that was on Oprah. But I challenge you to watch this, then not watch the 80 minute version; so pick… 80 minutes or 90 minutes. ;)
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Posted on May 4, 2010 by Adrian Bashford
Using blogging as a marketing tool for a new business, I have put a lot of thought into the value of adding yet another voice to many that already exist online discussing a topic. The internet is not old, but to a great extent the though leaders for each discipline have already set up and staked their territory online. Some have used their credibility created offline and made a graceful translation online, while others have used this new medium to establish their thought leadership.
So what does this mean if you want to build your own audience in an established field?
With so many voices online and off, anyone with a casual interest in a topic is completely overwhelmed by the many opinions that are provided. One more voice can be very useful for deep discussion amoungst afficionados interested in the fine points of a topic, but only the most followed/respected in a field will get a large audience of the ‘casually interested’.
But there is an alternative to appeal to the mass audience: the digest.
The very challenge that faces the new blogger –the plethora of voices– can provide an opportunity. Those that don’t have the time to devote to a given topic, but still have an interest, can benefit greatly from the activity of a good online editor. One negative aspect of print publications was that they were barrier for writers and/or topics that didn’t fit with the editor’s goals. On the plus side, they did provide a service to the reader by selecting content that was relevant to the target audience, met editorial standards, and provided new knowledge to the readers. The same magazine or paper was unlikely to publish material that was poorly written, didn’t provide an opinion with supporting evidence, or repeated themes published in recent issues.
The online editor or ‘digester’ can still have great influence in a field by adding their own observations and by selection of content, but has to avoid misrepresenting content to avoid loss of credibility and authenticity, very significant keys to online success.
Consider becoming one less voice, and instead, an exceptional collector of content.
Attribution: I wanted to mention the article that triggered the idea for this post. It was an article entitled “Lessons Learned from Seth Godin” by J.D. Meier. I realized that, while the article provided some service for Godin afficionados –like myself–, it provided even greater value for those with a cursory interest in Seth’s areas of expertise, who would benefit from a very well done digest.
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